Apple

Project Type: Retail Marketing, Events and Experiences, Branding and Identity

Role: Senior Writer

Story: Aiming to ignite the creative spark in everyone, a band of scrappy idealists (under the fearless leadership of Angela Ahrendts) set out to build the future of retail with the Today at Apple team. The ultimate goal? "Bringing a community of people together to influence one another, to learn, share, and experience their Apple passions like music, photography, videography, art and coding. Free and open to everyone, everyday—kids, parents, educators, entrepreneurs, and more," as Ahrendts would say.

Today at Apple took home the Brand Experience Grand Prix and Titanium awards at Cannes Lions 2018.

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.@Apple_Cupertino wins the Brand Experience & Activation Grand Prix for their work'TODAY AT APPLE'

Congratulations! @APPLE #CannesLions pic.twitter.com/sxIlEIS7BH
— Cannes Lions (@Cannes_Lions) June 20, 2018

What does it take to re-imagine retail? Check out our new collection in The Work to see Lion-winning work from some of the world's smartest retailers - like the Titanium Lion-winning Today@Apple from #CannesLions 2018: https://t.co/O2gHKR9FY1 pic.twitter.com/YEiBA3p21k
— Cannes Lions (@Cannes_Lions) June 28, 2018

Thank you @Cannes_Lions for the prestigious Grand Prix award for #TodayatApple. Thank you Apple retail employees for making our vision a reality every hour, every day, in every store. pic.twitter.com/UYRociY1Hb
— Angela Ahrendts (@AngelaAhrendts) June 21, 2018